Looking back to 2015

  

Ed Sheeran Singapore Music

In the middle of 2015, Singapore is facing its golden age in their music industry. Youngster interest on the indie label makes a big expansion for the Singapore music artists to launch their masterpiece. It has open a path for the local artist to bloom inside their own country independently. This period is called to be a spotlight on Singapore independently music scene.

Their masterpiece didn't just sell a lot of copies, but also in a good quality. Some of those great examples of shining albums are Charlie Lim's (Time/Space), The Observatory's (August is the Cruelest), .gif's (soma), and Cheating Sons'.
This Golden Age has made a lot of new artists to pop out from all over the country to show their talent of music. A lot of music production has been made through several label recording, and songwriting skills have been tested. But in turn, the rivalry between the Singaporean music artists have become harder. It also raised a topic about concerning the limitations to become a music artist in Singapore. It's a pity to block embedded talent of the musician of Singapore, for real. Although they can do the touring and the promotion to maintain their existence.
What progress could Singapore music artists have in 2016? What a surprised, that just for about one-year interval, they didn't make a progress at all. The other way, they already sinking on their career. Slowly, they have begun to stop recording or performing music. Even some of them have sold their music equipment through Carousell.
Here are some of their testimonial; One of a musician, who didn't want his name to be told, said that he knew he couldn't avoid performing to cover Ed Sheeran after receiving the check that has come in from Spotify. While the others said that his album has exploded in 2015, and one of the main singles of that album has racked over 50,000 viewers on YouTube, but he has to spend a lot for his show to support that album. At first, he's so happy, but after SG50 (referred to 50 years Independence Day of Singapore), he thought that he didn't feel inspired anymore. Another musician also said the same thing after performing Baybeats, that she feels her existence in the music industry has been threatened. On her last time performance, she felt humiliated because she only performed at Hood Bar with only 20 people's audience. She's so angry and said that she doesn't want to feel unwanted anymore. As the impact, she decided to move to Berlin and apply for a job as a freelance photographer to find herself.
A lot of another musician will announce their exit from music industry in the following weeks. But, what about the still-existed artist? When they've been asked, this is what they said: Joel, from the “I Killed the Murder Victim” band has said that they didn't want to do it anymore, but they still have a lot of contracts to covers Parkway Drive. Our other source is James, a singer, and also a songwriter. He also didn't sure about his career in the music industry at this uncertain period. He chose to get focus to his doctorate like his father always want him to. But it is a good thing that he decided to keep his acoustic guitar and the synthesizers with him for his leisure activities, and not throwing it. His talent may be proven again someday, in a better condition than this period. It's a shame to have such a lot of talent to be devastated and shattered into pieces. They have been disappointed and give up to this condition. But who knows, that someday they talent will be avowed by the world.

 

The Notorious B.I.G.

  

music Biggie Smalls

Getting back on early 1990's, there's a famous name comes up in mind when talking about Hip-Hop Music. Christopher Wallace, known better as The Notorious B.I.G. or Biggie Smalls, was started his career history in music as a rapper. Furthermore, He had a big influence in socializing and developing modern Hip-Hop music. He had taken place in a rivalry between West Coast and East Coast Hip-Hop music of this decade (1994 until 1997).

But the bad news that he is getting famous that day, not because of his song, but merely because of this West Coast and East Coast Hip-Hop war. Big and Tupac Shakur had become an important character at that age. The dispute between this two sides didn't look like which one is better at making a qualified hip-hop music, or any other things related to music talent in a healthy and positive way, but it is like a gangster war between those sides, not only in their music but including a real robbery and shooting. This commotion always catches media and society attention.
Actually, Big has a very good talent in music, especially at making lyrics. As always, he is said to be a very good storyteller through his hip-hop music. His lyrics are easy to understand, his rap style flowing like a dialogue between characters in his song. His message is clear, so the audience may understand the complexity of the rhyme structure, also with the wordplay he added to the song. We can see this clearly in one of his song, "Warning".
Big's music, as the other similar genres of rap music at that age, contains violence, alcohol, drugs, and criminals. He also encloses his actual life in his song. This is also the contents of his album, "Ready to Die". This album's concept is telling his life from when he was born, his rough childhood moments, grow into a teenager and meet drugs, his struggle in life, starts his career in music, until before this album was released. Ready to Die albums by Bad Boy Records, produced between collaboration with Sean ‘Puffy' Combs, Easy Mo Bee, DJ Premiers, and Blues Brothers.
Before release his first album ‘Ready to Die' in 1997, Big has been shot to death by an unknown assailant while driving in Los Angeles. That was the end of his full of story life journey. While still mourning for him, 16 days later, his album has been released. This album has become a big kick in hip-hop music industry. This is approved by this album becoming a number one in album charts in U.S. and receive a Diamond certification, which is rare for a hip-hop album to receive such a certification. It has become a classic, due to its no-doubt quality. It's too bad that he could just make this one album, and U.S. has lost one of the best hip-hop lyricists.
Biggie's life, as his story tells in his album, has not had a beautiful life. He has been through a lot of things and full of struggle. At childhood, he already has a rough life, surrounded by drug addicts and the dealers. Once he becomes a teenager, not surprised, he sells drugs. He also goes to jail for 9 months. After his debut in the music industry, he still lives in such a condition, because he has to deal with gangster life through gang-banging due to this West Coast and East Coast dispute. He feels the excitement for living such a life. But, despite that, there's also fierce of violence and a lot of threats happen to like a vicious circle, he cannot get out from. His commercial name ‘Notorious' might be coming from his story of life.

 

The awfully convenient world of vinyl

  

singapore music guide vinyl

Maybe nowadays, it became greater the number of releases and special editions on vinyl where many are designed in a more modern, extravagant and colorful way, and even with new packaging. These "special" editions are the justification for dealing with the high price tag that the Record Store Day charge.
For fans and music lovers who buy physical albums, which is growing increasingly, even in the age of Spotify, it becomes a depressing disadvantage - where the release of new albums took the place of independent labels. Collecting Vinyl experience gained exclusive releases, regardless of the fact that the record was not the only supply source of musical material. Long before Napster piracy music was already present in countries like the former Soviet Union and Taiwan were the counterfeit vinyl production, and this practice has grown on a large scale by dealing with highly collectable items.
In the 70s, while the US soldiers were in Taiwan, they could hear all the new releases through locally pressed records, which these days are desired and purchased due to the eccentric and colorful layers of vinyl. Meanwhile, the black market bustled releases of Western rock music for music lovers of Soviet Russia by a few even pressed records discarded in floras of X-rays.
One of the most recent news was the fact of how the new album "The life of Pablo by Kanye West have hit record stores with clear and pink vinyl. Ironically, Kanye while his statements in the past were notoriously hyperbolic, this once declared that "the Life of Pablo" will never be released in physical formats where the album was not released on vinyl or by his record company or for him.
These copies were sold online or in record stores sold by an independent company in Europe have been identified that are scams. These copies were found errors in the order of the tracks that were leaked in the records of printed matter MP3s.
This version, of course, gained notoriety where everyone is eager to see the launch. However, this type of occurrence is not common where many other titles of R & B and hip-hop, especially the popular, obtained the bootleg treatment.
Titles like Drake If you are reading this it's too late, Rihanna ANTI, Frank Ocean ORANGE channel, A $ AP Rocky At.Long.Last.A $ AP and 'Death Grips Exmilitary were sold as colored vinyl by pirates online retailer of digital vinyl, based in Germany making these albums exhausted completely, and in turn causing the prices would rise highly.
Because these records are printed in relatively limited quantities, as was the increase in demand, the prices charged by them had a high scary. Vinyl for the Orange channel came to be sold at a cost of up to £ 39.52 (SG $ 80) for second-hand dealers in comparison to the price sold in the beginning it was € 12.95 (SG $ 19.70).
What is the real reason to buy bootleg vinyl? The hi-fi vinyl audio reproduction is one of the clearest vinyl sales of reasons for many of these consumers - even this point is something entirely debatable - and possibly all, of the bootlegs, are from the MP3 files and CD sources unless these two are not accessible enough to get Studio- quality data. Vinyl medium is delicate, and a source of sub-par can ruin a good piece of wax.
One of the reasons for the high demand of the sale of vinyl albums is the fact that most of these bão albums were released in a due manner by vinyl tape recorders, making the needs of desperate collectors and fetishists for these securities were met by smugglers.
In the US and throughout Europe, the bootlegging new vinyl goes far beyond hip-hop titles, and you can find many other types of recordings, including live recordings. The lavish prices and the original presses led consumers to invest in buying classic albums without any reissue, which have also been pirated, leading them to buy bootlegs Aenima of Tool albums, Valentine and My Bloody Loveless.
The bootleg vinyl will continue its course of production from the moment that demand persists, even with the new fact that police raided and seized the largest underground pressing plant in Europe. Many of these vinyl collectors still supply their wants by the sound quality of many titles - even with the parallel unhappiness in contrast, as the artists lose their work profits from the because of this piracy.
It is not an easy solution to the problem. However, it is clear that the artists do not lose anything if they emit their titles on vinyl. However dealing with the global demand is not easy or even fight the smugglers who seem to have been sending messages too quickly to address these needs.
In March 2015, after the digital release, Kendrick Lamar's To Pimp A Butterfly, was published in wax and as soon as it was also pirated. These vinyl sales have gained frightening proportions and preaches a model of one of the bastions of recent die sales of these albums until then considered traditional. However, as the labels do not appear to meet the demands and needs of consumers, surely someone will do it for them.

 

MAYDAY SG Festival 2019

  

Mayday Parade

Floridian rock band Mayday Parade is set to return to Singapore on 1st of May 2019 headlining Skesh Entertainment's second installment punk/rock/emo full-day festival, aptly titled MAYDAY! SG. On the lineup will see Australian pop punk band With Confidence making their debut stop in Singapore. Regional support by Forests, Sekumpulan Orang Gila, Defying Decay, Tell Lie Vision, Thirds and MerchCow Battle of the Band winner.

Mayday Parade
Ten years ago, a group of friends from Tallahassee, Florida formed a band and traveled the country, selling their CDs to anyone that would listen in a parking lot at Vans Warped Tour. Building a following from the roots up, one fan at a time, Mayday Parade has garnered a lifelong massive dedicated fan base, in their evolution from hard-working local band to global force, thanks to energizing concerts and four studio albums full of heart-on-sleeve lyrics. With a catalog of six studio recordings, the band is celebrating their beginning with the 10th Anniversary Edition of their beloved debut album A Lesson In Romantics. This will be the band's 4th appearance in Singapore.
With Confidence
With Confidence
With Confidence are an Australian pop punk band from Sydney, Australia formed in 2012 by high-school mates Jayden Seeley, Josh Brozzesi and Samuel Haynes. Inigo Del Carmen joined soon after and the band started to get traction with their debut single “Stand Again” on YouTube. After the release of their debut EP ‘Youth', the band continued building fan base and played local support for 5 Seconds Of Summer, The Gateway Plan and The Red Jumpsuit Apparatus. In 2016, the band signed with Hopeless Records and released their debut album “Better Weather”, followed with touring across Australia, Japan and USA for the entirety of Vans Warped Tour. After a short touring hiatus in 2017, the band returned in 2018 at Warped Tour and released their 2nd album “Love and Loathing” on 10th Aug 2018.
Other bands on lineup: Forests (SG), Sekumpulan Orang Gila (MY), Defying Decay (TH), Tell Lie Vision (SG), Thirds (PH) and MerchCow Battle of the Band winner (tba)
Show Info
Date: Wednesday, 1st May 2019 (public holiday)
Venue: Zepp@BIGBOX Singapore / 1 Venture Avenue, Level 3, Singapore 608521
Starts: 2.00pm
Doors Open: 1.00pm
General Admission: $79
At Door: S$99
All prices exclusive credit card and Eventbrite charges
All tickets are free standing Tickets available now at Eventbrite website
Facebook Event Page
About MAYDAY! SG Festival
MAYDAY! SG Festival is a 1-day music festival, organized by Asia Pacific specialist touring promoter Skesh Entertainment, featuring international and regional pop punk bands and other sub genres of rock and metal acts. Skesh raised significant attention after bringing UK's hottest pop punk outfit Neck Deep to the heart of the city and the region that witnessed a huge turnout. Skesh has been responsible for many successful regional tours by prominent international acts like Red jumpsuit Apparatus, Miss May I, Colerain, I See Stars, Chuck! No, Captain Chunck!, Issues, Mayday Parade and has also been driving force and catalyst for many regional bands' exposure in securing live performance opportunities in Asia.

 

Sunshine Event

  

sunshine nation

The sunshine nation is an entity that was created in the year 2012. Since then the organization has become anonymous with great music, people and events. This is an entity that has been responsible for large scale festivals like the one they did at Fort Canning, hosting yacht parties around the Andaman Islands. They have also been responsible for putting together block parties in places like Boat Quay streets. This is a company that has had very great success in the most if not all their ventures. They are also responsible for organizing grand balls in upscale bars and their functions are always exceptional providing the unique experience their patrons have gotten accustomed to. The company has only been around for four years but already they have acquired the standard of a nightlife juggernaut within Singapore. Their success is accredited to the emotional connection they have forged with their audience. They have taken their time to form a community of loyal followers thanks to the lifestyle ventures these people have decided to undertake. This is a company that does not rely on any one major act but has created their own rotating community of major acts. In this way they won't be stuck in a bind if they have some form of unexpected mishaps or miscommunication. The way these people operate ensures that their patrons support them fully and for the long term.

Chit Chat with the boss
Talking to the director of Marketing and their Director of Events and Operations, Alexander Linnerth and Bernhard Schwarz respectively, they expresses their philosophy and the growth of the Sunshine National. They are two Austrians that created the company that offers the people of Southeast Asia unique music to complement their lifestyle concepts. The two entrepreneurs saw a new niche in a market that they could easily exploit. There were no organizations like Sunshine National in Singapore four years ago the two young men took their opportunity and as not looked back since.
The love they both have for music and travel lead them in the decision to creating this company. They have successfully created a company that combines great music and travel with events to provide new experiences that like-minded individuals can share. The pair was inspired by the concepts of events such as Lighthouse Festival, the Wilderness, Primavera and Yacht Week which are all very dynamic and successful festivals. The direction in which this company is going is the exact direction the founders want their business to head. The goal of the business is to do exactly what they are doing right now and this has not changed. They have promoted some of the most unique themed events and to many surprise, these events have been major success. The main aim of the company right now is to satisfy the need of their loyal community of followers.
Getting Started
It was a hard task getting in to this type of field in the country of Singapore and even more difficult to growing a community of loyal followers. Garden Beat is described by the founders as being the perfect festival celebrating god food, music and friendship in an ideal setting. The initial event that they promoted was the Sail Spin event. This is their most memorable event with the concept of sailing the islands of the Andaman. This was the first company to promote and event with this unique theme and to many surprise this was a very big success for the promoters. This was an event that none of them will soon forget. They have also stated with their own mouths that it was probably their all-time favorite event.
What to expect
The business head of this company might tell you that Sunshine Nation will provide only the best in good music, a difference in event concepts and a never before experience. The loyal community of followers of the Nation will probably tell you to expect the same thing. The last event just happened on 9th March 2019. There are many events planned for the next year. The same quality that fans of the Sunshine Nation has come to love and expect is the same quality that this entity plans to continue delivering top their loyal followers and the potential ones as well. This is a company that provides new experiences in terms of nightlife and event promoting.

 

Role of the fans

  

Inch Chua

"Support local!" — This is a simple word or slogan that completely depends on involvement in circles around you; it can be a refrain even as a command. "Support local lah," the sheepish comment that was given by a musician who was on the stage "Support local", a point or comment on Facebook added with smiley sign emoji or victory. Think of what do you mean to say when you point “support local”. You may always ask the question before; the context is needed to be described. "Support local!" the passionate merchandise seller defines you to peruse shirts and CDs.

It's pretty fine to describe Singapore's indie music scene, which is thriving popularity presently. It might be the dawn of a new golden age; these are the words of Eddino Abdul Hadi of the Straits Times. Hadi is a musician by profession and a veteran of the scene undoubtedly; there are numerous players that are helping Singaporean music to get the spotlight in op-ed for going from strength to strength.
Hadi extensively did coverage of the painstaking work done by musicians, with labels and supporting organizations, but it's about the fans. They said that they are at gigs with home-grown indie talents." This comment is true but no one asks about the fans locally?”
Now let's think again and we thought for discussing "fans" because they're an inclining vital subgroup that has been a long lasting cause for curious fretting among the rest part of the scene. What a musician can be without an audience? Are local musicians capable enough to compete with international musicians for Singaporeans' eyes and ears? The perennial questions and worries are seemed to have been answered and assuaged by healthy crowds at gigs; it is having an encouraging chart show on iTunes.
The line for the release show Gentle EP in the year were extended till the block. Inch Chua, Charlie Lim, and Great Spy Experiment Hall where been sold at the music venue. Take Two and more, Great Spy Experiment, Gentle Bones, The Great Spy Experiment, The Sam Willows that can be enjoyed in the iTunes.
The line for the release show Gentle EP in the year were extended till the block. Inch Chua (in photo), Charlie Lim, and Great Spy Experiment Hall where been sold at the music venue. Take Two and more, Great Spy Experiment, Gentle Bones, The Great Spy Experiment, The Sam Willows that can be enjoyed in the iTunes.
Hadi noted that "the indie scene is no industry yet but only a mere scene. Many musicians do odd jobs to pay the bills and it's not new to walk away for the musicians. The blame should not be on the fans alone; there are multiple reasons why the scene is undeveloped as it's like now. Somewhere, it's true that as Singaporeans have been accustomed to accessing local music as free or cheap.
No need to look hard at all to find a free show. The most vital and important festival of Singapore is Baybeats.
Just ask fans about Charlie Lim, who has been clamouring physical copies of his latest album, Time/Space.
It would frankly be rude to define shame to people, who takes the cheap route to tight finances. It would also be exclusionary priceless to all Singaporean music to the extent the participation in the scene which becomes expensive. But it doesn't hurt to reconsider the ways to pay (or don't pay) for local music, and perhaps buy the favourite band for a round of beers after a gig that will be really enjoying. It's not rare to hear the accusations that Singaporeans value international music more than home-grown sounds, just because it'll shell out hundreds of international bands' but not extend the same to local ones.
The international music still dominates the Singaporean airwaves. Local bands always open for international headliners, never another means of around — if it ever happens at all. It's not unfairly common for people to mentally separate the locals with the international and make a comment as "This is the favourite band of mine and it's, of course, local!"
Whether it's making tribute art, or to volunteer for some music festival trying a hand at gig photography or booking local bands for a show, the possibilities are endless. The investment depends on the music scene. When listening earphones or when you are in the concert as an audience is no longer enough for the audience; know that it always takes the first step to working.

 

Music scene uncovered

  

Music scene uncovered

This article aims to reveal the backdrop of Singapore's music scene, as a wide range of musicians and artistes provide their share of the story. The music scene went from a quiet dead period to a lively one. It has been more than 20 years since rock and roll was banished underground, bars are prohibited from playing jukeboxes and men are not allowed to keep their locks long and hairy. Now Singapore has revived the music scene to top levels once more. Bands after bands can be seen progressing from performing privately in their rooms to shaking up audience via live performances on stage. This is just the beginning.

A dozen of independent musicians, bands and entrepreneurs were gathered around to hear them speak their mind on an uncensored manner. First in the list is Bandwagon founder Clarence Chan. He shared that there is an obvious uprising in the music scene, in areas of talent pool and artists. Digital media helped expedite the rise. Local band Gentle Bones were famous within a short span of time from the first videos produced. The hit song had more than hundred thousand views. Gentle Bones went from Youtube star to renowned mainstream musician with a contract with Universal Music.
Bandwagon aggregate performances and there is a steady increase in gigs by 28% every year. Pubs are more open to hiring local bands. Beer Market started an Original Sundays theme day for local bands to perform. Timbre Originals as well as Hood Bar are also some of the pubs embracing local bands.
Bands have taken control to organize their shows. JAWN is the perfect example of a singer-songwriter who took charge of everything right from album launch to CD décor and distribution method. They have good attention to details. The music scene begin to boom due to the singer taking charge of their baby project. The passion is in them. They were able to handle posters décor, marketing and managing their Facebook page.
Cellist for Vox, Tow Huiwen shared that it is much easier to produce music. Singapore's population has become more receptive for local gigs since the last few years. There are plenty of platforms to market a musician. Musicians are partly responsible for their own career besides relying on organisers. Guitarist for Stopgap Grayson was concerned that there is over saturation. Vocalist for Stopgap Adin Kindermann begs to differ and commented that good music will take care on its own and people will readily share good music. Grayson replied that the most important issue to address is to make a music stand out. Adin further commented that creativity is imperative in order to make money. Bands must ferociously market themselves. That is the only way to earn a teens' money.
Bands must be true to themselves to succeed and the best tracks are the ones that are unconventional. Band must strive to perform better for every performance and it is positive for all. Musicians must be creative on their distribution as well. For example, a unique method could be giving out codes or links for download. It is easy and convenient.
Entertainment head for CE´ LAVI Joshua Pillai began as a DJ. His had his first gig when he was 13 years old. His dad owns a company specializing in DJ entertainment and he could have the opportunity to perform when other DJ were absent. This is a good practice and he knew music is his life whenever he goes back home. He was happiest when he got into DL console. He performs at the same level of energy for one or thousands of people. He started from the underground music scene, playing all genres from funk to soul. He enjoyed the attention at the underground music scene as he was less well-known. I recently changed only when he joined CE´ LAVI.
Grayson concurred that the ones who look for you in the underground music scene are the best supporters. Joshua Pillai commented that not all is smooth sailing as there will be times where there is no crowd. There will also be rude crowd showing vulgarities and handing out weird requests. Some even wanted him to play a tune from his private phone. It can be tough facing these abuses. Nevertheless, as more people start to appreciate musicians as decent jobs, there will be opportunity for pay and salary progression and gigs will be paid a fair reward.

 

A trip back history lane

  

A trip back history lane 60s music

Well-known singing competition organized by Radio Malaya named Talentime in the 1950's ignited huge following from citizens of Singapore and Malaysia. Many amateur singers started forming local bands to produce locally made music. The next decades saw the growth in live performance music and successful album launches followed by crowd warming audience.

In the 1960's it was known as the Golden Age for Singapore local music scene. A performance by Cliff Richard's rock band and their collaboration with local Singapore band was monumental. It provided inspiration to immature music enthusiasts to establish local Singapore bands. Thus began the growth of Singapore's music scene, famous for producing local talents like The Quests as well as The Thunderbirds. Their debuts in the early sixties broke many records. The Crescendos were the first ever local band to establish a partnership with renowned music record label Philips International. The Quests hit singles had been at the pinnacle of Singapore music charts for twelve consecutive weeks. Invitations poured in to the bands to conduct their performance overseas. Malay bands were extremely popular in the sixties as well. A local hit named Pop Yeh-Yeh, which is a unique blend of rock and Malay melody, provided heavy influence to subsequent hit bands such as Siglap Five. They had conducted performance all over Malaysia, including perfoming to a royal family in Malaysia. Malay rock band Sweet Charity had enjoyed success for more than 20 years up till the eighties.
In the 1970's, it was a period of rapid decline for the local music scene. There are a couple of reasons for the decline. First reason would be the independence of Singapore in achieved in 1965. British military soldier began returning to their home country and demand for band performance fell dramatically at the clubs. Another reason is the rise of the hippie culture. Singapore government has openly discouraged local young males from keeping a long hair as they are concerned with the hippie culture's association with drugs and sex. Singapore government proceeded to ban rock bands from performing in Singapore in order to curb the hippie culture from spreading. Popular band Bee Gees had been ordered to leave immediately after their performance in Singapore. Many local bands' careers were unstable and many disbanded as well. Most went to overseas for greater opportunities.
In the 1980's, a hit song composed by the famous Tokyo Square named Within You'll Remain reignited Singapore music atmosphere. It was covered by Chyna lead singer and was a success with the combination of many instruments combined, including a Chinese zither.
A total of 5 Singaporean bands combined forces to release Class Acts, a hit music record which went to sell more than ten thousand copies. It was also extremely popular in Thailand with more than one thousand copies sold. Within You'll Remain even topped the Thai music charts. The song production was troubled due to music piracy when illegal vendors starting selling pirated music cassettes.
In the 1990's, it was a period where music which are non-mainstream began to flourish. “So Happy”, a hit song composed by The Oddfellows topped the local chart for the Singapore famous radio station. They were one of the first music producers to create and provide self-funding for their first album. BMG, a renowned record label subsequently bought over the distribution rights. The album sold well, and is a huge achievement to the local band. It sold over 2,000 records locally and propelled the bands into stardom. The Padres, an independent rock band, was the first local English music band to form a partnership with Rock Records. For much of the 90's, many bands were formed and they started producing non-mainstream rhythm categories such as garage rock and punk. The older generation may have recalled several of the bands such as Force Vomit or Concave Scream.
From the 70's to 90's, music piracy hit the local Singapore music scene hard and many bands were unable to achieve commercial success. Local support was not encouraging as well. The pinnacle of the local music scene will always be in the sixties which all Singaporeans can be proud of.

 

Singapore music business acumen

  

Singapore music fender

If one looks closely and scout around in details, pouncing at every opportunity, something will materialize. That was apt for the case for Singapore's homegrown music entrepreneur named Mah Chern Wei. A latest trending news was on the front page music scene where renowned giant Fender, a producer for the famous Stratocaster guitar, is venturing into the headset business after making an offer to acquire Aurisonics. Aurisonics was based in Nashville that is a boutique ear phone maker. It was a huge accomplishment for the 5 year old business company. Mah had played a pivotal role in bringing the company to its success today.

With an illustrious history dating back to 1946, Fender has touched and transformed music worldwide and in nearly every genre: rock ‘n' roll, country and western, jazz, rhythm and blues and many others. Everyone from beginners and hobbyists to the world's most acclaimed artists and performers have used Fender instruments and amps, in the process making the company not only a revered music industry name, but also a cultural icon.
It all began with a conversation via Skype. In 2004, Mah had been peddling bass guitars during his 2nd year term as a student in Singapore National University. He was majoring in Communications & New Media. He saw an opportunity to sell top range USA products. He began putting full focus on those high end products range.
In 2012, he made a decision to diversify his business ventures and market a brand new product segment. Earphones and headphones sales were just taking off and sales were growing year on year. Around 290 million earphones and headphones were sold all over the world in 2011.He discovered Aurisonics after scouting around, which were still small and growing. Aurisonics produced an extremely niche product which is a sophisticated earphone for musicians, expert audio engineers as well as sophisticated audiophile. They used it in studios and during live performance for the highest sound quality when listening to the music.
Mah recognized the potential of the company and product instantly and immediately called the founder Mr Dale Lott for a negotiation to purchase the company. Mah initiated one Skype conversation with Dale and the two hit it off on the right note. Mah recollected that they did not know that only two person is running the company from a basement. He was amazed that the two-man co-operation can produce such a fine quality products. However, he believed in the good branding and product Aurisonics had. He did not have a single doubt the quality of the products.
Business and sales was good. From 2012 to 2016, Mah assisted in growing the business and own career. The growth in sales had propelled his own fortunes and career. He started by managing retail sales for Singapore and finally moving to international sales. He became business partner. Aurisonics had very little marketing dollars to spend and channeled all resources to build up the brand by fusing high end technology with sleek craftsmanship in order to make the products sound better compared to other similar products. The good personal culture of the company was maintained.
His strategy and focus had established Aurisonics as a famous brand with a supportive fan base. Business is growing by viral marketing. The distributors had been supportive as well by investing in Aurisonics and growing the brand in key export markets. Mah sincerely believes now that Aurisonics, being a component of Fender, will be able to continue the innovation and make better products. Mah hopes that their products will bring joy and positive impact to customers, which in turn translate into good growth for the company. Only the sky is the limit. And it all began by keeping a close watch on the ground.

 

Singaporean musicians pay tribute to Prince

  

Prince music

2016 was a fiasco, we lost last year celebrities like Maurice White, Phife Dawg, David Bowie, George Martin, Glenn Frey, Alan Rickman, George Michael and so many others. We were devastated recently by Prince's death that shook us as much as in January with David Bowie's death.

Prince helped to form a new uncompromising, different and new vision through his music, much more than a cultural icon. His songs went beyond criticism which for sure gave him the title of one of the greatest singers of all time with one of the most outstanding and original voices, the owner of a contagious energy, and is important to mention that he was one great musician ahead of his time.
Prince has his place and importance in the music World, simple as that, even after death his place or importance will not be denied. Some musicians from Singapore, who always believed in the importance of Prince in their lives. Here you can read their tribute.
TIM DE COTTA (TAJ, L.A.B.)
His roots came from funk and soul and these rhythms blended with his spirit that was free and wild was the reason why the masses revere his songs. Many artists of this new generation bring with them the best traits of musical genre adopted by Prince and bring to the masses through custom traces of them. Prince's music was so peculiar and incomparable, and yet it was real and overwhelming that surely will be eternalized in the music we hear today and the songs you hear in the future. Its different and controversial personality changed and touched many lives, and even after his death remains to do it. Prince is a legend.
DEAN CHEW (Darker Than Wax)
An age of instant gratification and creativity becomes something entirely scarce Prince was the representative of a group of artists who no longer see as often. It's a shock.
VANESSA FERNANDEZ (Vandetta)
Hear that Prince, a legend of music passed away, definitely is a hard way to start the day. Know that someone who inspired millions of people through his music is a gift that brought joy to the masses, and now he is gone.
MOHAMED HANIS B ISHAK (Spacedays, pictured centre)
Back in Secondary Scholl, I've listened to Purple Rain and 1999, and honestly, my love for Prince came to grow pretty late on, because of all his song the only one that had my total appreciation at that time was "when Doves Cry".
But, Prince's fierce and exploration of love at the most, got me only in NS when my appreciation for him became intense because, from the moment I was feeling distant and isolated, his songs hit me during the nights I spent listening to him. Not only that, his funky songs got me.
It was a heavy hit knowing about his dead last night, and it was even heavier after Bowie's death. Prince was always ahead of his time, his thoughts, intelligence and strong personality. A genius. His music will always follow me as a friend and counselor.
DRU CHEN
Through Prince and also David Bowie, I could explore so many senses and self-expression around the music, and not only that but also sexuality, spirituality, astistry and my own sense of funk. My violin teacher along with him influenced my life directly and show me how to feel good about myself being uncompromising and different. I had the oportunity to meet and to work with Maya & Nandy McCleanand Dr Fink, his former band mates, and it was evident to see how Prince's influence affect them.
Prince is in my way to express myself and every note I play or even in my falsetto, as well as the deep rhythm of funk in my songs. Prince's death made me see life in a different way because it is more delicate than it seems. Do your best regardless of what you do is essential while you can do it.

 

  
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